E-commerce giant JD.com and L’Oréal China announce “Inclusive Beauty” programme to empower people with disabilities

News E-commerce giant JD.com and L’Oréal China announce “Inclusive Beauty” programme to empower people with disabilities

L’Oréal China and JD.com, China’s largestretailer today announced “Inclusive Beauty”, an inclusion programme with the aim to empower employment of people with disabilities in e-commerce.

As part of the programme, JD.com and L’Oréal will provide professional training to empower beneficiaries with the skills to operate e-commerce stores. In addition, JD.com will offer at least 300 job opportunities for people with disabilities at JD Customer Service Centers in Suqian (Jiangsu Province) and Chengdu (Sichuan Province). To further empower people with disabilities, L’Oréal will also create make-up video tutorials in sign language, a first in China.

Jean-Paul Agon, Chairman and Chief Executive Officer of L’Oréal, said: “With our Inclusive Beauty Programme together with JD.com we want to help people with disabilities valorize and develop their talents and skills, to boost their self-confidence and to pursue their professional aspirations and dreams. This programme is about highlighting abilities over disabilities.”

Richard Liu, Chairman and Chief Executive Officer of JD.com, said, “We take our responsibility to give back to society extremely seriously. We believe strongly in providing disabled members of the community the opportunity to show how much they can contribute to society and the business world, and we are proud to partner with L’Oréal on this programme.”

The “Inclusive Beauty” programme with JD.com is part of L’Oréal’s long-term commitment to promoting Diversity and Inclusion worldwide.

JD.com and L’Oréal are working together in the areas of e-commerce distribution, precision marketing, content marketing, analytics and data sharing.

 

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