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Report “India” (September 2012)

A culture of beauty
Beauty in India is as multifaceted as the country is diverse - tradition and ancient rituals on one end and glossy Bollywood-inspired aspirations on the other.

L'Oréal in India
Present in India since 1994, L'Oreal grew quickly with an average annual growth rate of 30% over the past 10 years.

An attractive market
India has made a genuine economic leap in recent years, making it one of the drivers of the world economy.

Getting to know our new consumers
In this country the size of a continent there is not one middle class but several middle classes with very different needs and expectations.

Published in September 2012

L’Oréal, one of the region’s fastest-growing beauty companies, accelerates product development for the Indian market thanks to state-of-the-art R&I facilities.


Mumbai, 10th January 2013 - L’Oréal inaugurated today its new R&I Center to study Indian hair and skin specificities as well as the beauty routines and expectations of Indian consumers.

A culture of beauty

Beauty in India is as multifaceted as the country is diverse – tradition and ancient rituals on one end and glossy Bollywood-inspired aspirations on the other.

L’Oréal in India

Present in India since 1994, L’Oreal grew quickly with an average annual growth rate of 30% over the past 10 years.

An attractive market

India has made a genuine economic leap in recent years, making it one of the drivers of the world economy.

Getting to know our new consumers

In this country the size of a continent there is not one middle class but several middle classes with very different needs and expectations.

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