L’Oréal deploys with Mya Systems an AI solution to enhance the candidate journey

Press releases L’Oréal deploys with Mya Systems an AI solution to enhance the candidate journey

Clichy, October 15 2018 – L’Oréal rolls out its first conversational platform with Mya Systems, a startup providing AI solutions for the recruiting industry. This chatbot, targeting candidates seeking internships and positions such as Beauty Advisors, was successfully deployed in the UK, the US, and France since September 2018, and will be introduced in other countries later on.

An AI system endorsed by the candidates

These first launches increased candidates’ satisfaction and allowed L’Oréal, which receives over 1 million applications per year, to manage an even higher volume of applications. For Niilesh Bhoite, Chief Digital Officer for HR at L’Oréal: ”The results of the first 10,000 recruiting conversations show that Mya engages with 92% of our candidates in an efficient way and achieves a near 100% satisfaction rate. We’ve received great feedback from our applicants. Many commented on how easy and personal the experience felt.”   “As part of its overall HR transformation and digitization efforts, the Group takes an important step forward with this partnership. This new very performing technology reinforces HR people’s counsellor role and enables them to really focus on the qualitative and human dimension of the recruitment process,” commented Jean-Claude Le Grand, Executive Vice-President Human Relations at L’Oréal.

A tailor-made solution 

To create a solution tailor-made for the Group’s recruitment needs, L’Oréal supplies the specific criteria to be met by candidates for each different position and works with Mya to enrich the tool. The Mya chatbot is able to ask candidates factual questions to determine whether their profiles match the position requirements: Are you available at the internship start date and throughout the entire internship period? What year are you currently in and how long is your degree course? Do you need us to make any reasonable adjustments in order for you to be able to complete your application? Do you have any questions for me regarding the company culture, application process, or position details? This type of biasfree, objective screening goes beyond resumes to intelligently streamline the search for new talents.
User-friendly, Mya is accessible via mobile phone anytime and anywhere. From the start, Mya presents itself as a chatbot. At the end of this first phase, qualified applicants are put in contact with recruiters. Especially valuable in a world where many job seekers do not have the necessary level of information regarding their application follow-up, this technology provides ongoing reminders and updates for a more considerate, more people-centric experience.


About L’Oréal

L’Oréal has been devoted to beauty for over 100 years. With a unique international portfolio of 34 diverse and complementary brands, the Group generated sales of over 26 billion euros in 2017 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, with a dedicated research team of 3,885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations around the globe. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty with All” sets out ambitious sustainable development objectives throughout the Group’s value chain. 
For more information: http://mediaroom.loreal.com/en/


About Mya and Mya Systems
Mya is the industry’s leading AI recruiting assistant. The conversational AI platform leverages proprietary natural language processing and machine learning techniques to automate outreach and communications with job candidates throughout the end-to-end recruiting process.
Mya Systems was co-founded in 2012 by Eyal Grayevsky, CEO, and James Maddox, CTO. The San Francisco-based company launched Mya, its AI recruiting assistant, in July of 2016 to address major inefficiencies in recruiting and improve the process for both job candidates and recruiters. Mya quickly established itself as a leading AI solutions provider in the recruiting industry and gained an A-list of customers, including The Adecco Group, of which L’Oréal is one of the major clients worldwide. The company has raised $32.4M of venture funding in three rounds from top-tier investors. 

For more information: https://hiremya.com/


Contacts L’ORÉAL (switchboard + 33

Individual shareholders and market authorities Financial analysts and institutional investors Journalists
Jean Régis CAROF Françoise LAUVIN Aurélie GASNIER
Tel : + 33 (0) Tel : +33 (0) Tel: +33 147 56 44 48
jean-regis.carof@loreal.com francoise.lauvin@loreal.com aurelie.gasnier@loreal.com

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