L’Oréal reinforces long-term commitment in the Brazilian market with State of The Art Research & Innovation Center

News L’Oréal reinforces long-term commitment in the Brazilian market with State of The Art Research & Innovation Center

L'Oréal inaugurated its 7th R&I global Research and Innovation Center in Ilha de Bom Jesus of Rio de Janeiroon on 24 October. With an investment of BRL 160 million, this new center is meant to accelerate the innovation and development of products aimed at meeting the diversity of beauty expectations of Brazilian consumers.

L’Oréal inaugurated its 7th R&I global Research and Innovation Center in Ilha de Bom Jesus of Rio de Janeiroon on 24 October. With an investment of BRL 160 million, this new center is meant to accelerate the innovation and development of products aimed at meeting the diversity of beauty expectations of Brazilian consumers.

The “state of the art” Research and Innovation Center in Brazil has two missions: make the best global innovations of L´Oréal relevant for Brazilian and Latin America consumers through local developments and the customization of worldwide technologies. Conversely, set the pace for worldwide breakthrough innovations in hair care, sun protection and hygiene, three categories where the highly demanding Brazilian consumers can greatly inspire us.

Innovation is at the core of the development of our business. The new Research & Innovation Center reflects L´Oréal´s confidence in the great potential of the Brazilian beauty market, the fourth largest in the world, and aims to bring breakthrough innovation to the very demanding Brazilian consumers.

An Verhulst-Santos, President of L´Oréal Brasil

The extreme diversity of skin and hair types in a country where beauty reaches the status of an art of living represents a fascinating innovation challenge that deserves the best of science and technology. To create breakthrough innovations for Brazilian consumers, and inspire the world, the new center has been conceived at the forefront of research & innovation methods: collaborative, digital, open to the scientific eco-system and committed to sustainable innovation

Laurent Attal, Executive Vice-President, Research and Innovation

Strongly committed to the development of alternative methods to animal testing, L’Oréal announced during the event that its internationally validated Episkin reconstructed skin model, whose implementation in Brazil started in 2016 in a collaboration with IDOR (Instituto D’Or de Pesquisa e Ensino, Rio de Janeiro), will be available to the Brazilian scientific community early 2018.

The research activity in Brazil started in 2009 and over the years, L´Oréal commitment to the Brazilian scientific community led us to establish more than 15 collaborations with universities and research institutes all over the country on different scientific domains such as hair knowledge and characterization with Federal University of Rio de Janeiro, microbiome with the Federal University of ABC (São Paulo), photo-pollution with the Federal University of Itajuba (Minas Gerais), and bioactive peptides with FIOCRUZ (Rondônia).

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