L’Oréal teams up with Fast Company to present the future of beauty in Austin, unveils CUSTOM D.O.S.E, its latest technological advancement in personalized skincare with Skinceuticals

Press releases L’Oréal teams up with Fast Company to present the future of beauty in Austin, unveils CUSTOM D.O.S.E, its latest technological advancement in personalized skincare with Skinceuticals

AUSTIN, TX – March 9, 2018 – Global beauty leader showcases suite of personalized technologies across brand portfolio with customized skincare service, custom-blended foundation and augmented reality hairstyle app. As part of its continued commitment to meeting the diverse beauty needs of consumers, L’Oréal will unveil its latest technological advancement, a personalized skincare service called CUSTOM D.O.S.E (D.O.S.E), at Fast Company’s Grill in Austin. Developed by L’Oréal’s Technology Incubator in partnership with L’Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a tailor-made, corrective serum.

At L’Oréal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services. D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter. As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.

said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator.


The D.O.S.E technology is first-of-its-kind because it is able to mix active ingredients, chosen specifically to target the appearance of skin-aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting. Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. More than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E in order to provide dozens of combinations through over 2,000 algorithms. L’Oréal scientists spent 12 months determining what formulations would be most efficacious based on consumer needs and ensured the technology could dispense the formula accurately.


The D.O.S.E experience begins with a one-on-one skincare professional consultation to discuss which active ingredients will be most appropriate for the patient. The skincare professional completes an assessment on a tablet, which transfers the data to the D.O.S.E machine that mixes and dispenses the customized serum. A custom label is then printed for each consumer, including an expiration date and a bar code for easy reordering.


Our customers are consistently concerned with skin aging and discoloration, among various skin conditions that require a personalized approach to address them. The D.O.S.E technology empowers skincare professionals to co-create personalized formulas that address patients’ unique skincare needs on the spot, in minutes. We’ve created a better ecosystem for them to offer enhanced experiences for their patients using technology to address specific skin concerns.

said Christina Fair, General Manager of SkinCeuticals.


In addition to CUSTOM D.O.S.E, L’Oréal will feature Lancôme’s Le Teint Particulier, a custom-blended foundation experience. The service begins as a Beauty Advisor scans a client’s skin tone using a colorimeter. The consumer data is processed through a unique algorithm that measures skin tones amongst 8,000 different shades with pinpoint accuracy. The client then chooses from three levels of coverage – sheer, medium and full – and three levels of moisture, providing customization with 72,000 possibilities. Within minutes, the made to measure formula is blended at the counter, and the client’s shade number is printed on the bottle for easy reference upon refill.

L’Oréal will also showcase L’Oréal Professionnel’s Style My Hair app, a real-time 3D hair color try-on service. The haircare brand worked with augmented reality expert Modiface, to create a live video that accurately identifies users’ unique hair and facial features. When these individual features are recognized, the app offers a variety of hair colors from L’Oréal Professionnel for the user to virtually try-on. To develop the accuracy of Style My Hair, Modiface manually annotated 22,000 facial images to ensure the most realistic, personalized try-on experience possible. Released in January 2018, it’s available on android and iOS.

Fast Company Grill attendees will be able to experience the collection of personalized technologies from L’Oréal on Saturday, March 10 and Sunday, March 11.

This summer, CUSTOM D.O.S.E will be available in select U.S. physician offices nationwide. For more information, visit www.skinceuticals.com/customdose.


L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and Innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com
Founded in Dallas, TX in 1997, SkinCeuticals discovers, develops and delivers an advanced line of scientifically backed cosmeceutical treatments. As leaders in antioxidant and sun protection technology, SkinCeuticals products have been shown to dramatically improve skin health by protecting skin from environmental damage and visibly improving skin clarity, tone, and texture to minimize the appearance of fine lines and wrinkles. For more information, visit the brand on FacebookTwitter or Instagram, or at www.skinceuticals.com.
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world’s leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme’s message of French excellence, with incredible service and iconic products such as: L’Absolu Rouge, Hypnose mascara, Dual Finish, Teint Idole, Advanced Genifique, Visionnaire, Absolu L’Extrait, Tresor and La Vie Est Belle. Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The brand continues to offer every woman the best in beauty through its Elite Membership Rewards Program, which allows customers access to exclusive offers, products and uniquely indulgent experiences through brand partners. Lancôme’s ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong’o, Lily Collins, Taylor Hill and muse, Isabella Rossellini. Lancôme’s ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier.
L’Oreal Professionnel is the number one professional color brand worldwide. It is committed to providing clients the best hair dressers expertly trained in their craft, a premium in-salon experience through innovative products and services, and the latest trends inspired by fashion.

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